Custom tours is simply how we build every trip here: not a fixed itinerary, but a starting point shaped around what you actually want to see and do. From there, we’ve put together a handful of different ways to experience Morocco, so the version you’re picturing is probably closer than you think.
Some travelers want to see Morocco without folding into anyone else’s schedule. Others want the trip built around comfort, a celebration in Sahara desert, a physical challenge in High atlas mountains, or a slower pace focused on wellness. Rather than treat these as variations of one itinerary, our custom tours in Morocco are built around a handful of distinct tour types, so the starting point already matches how you actually want to travel.
Every custom journey starts with an idea. It might be a photography tour, a birdwatching tour, a journey built around a special event, or something entirely your own. Tell us how you imagine experiencing Morocco, what matters most to you, and we’ll start shaping the journey from there. If your idea doesn’t fit neatly into one of our tour types, that’s exactly what custom travel is for.
Once we understand what you’re looking for, we begin shaping the journey around it. The route takes form through the places that make the most sense together, the riads and kasbahs that fit the kind of trip you’ve imagined, and the season you’re traveling in. Nothing is added simply to fill a day. Every stop should feel like it belongs there.
The first draft is rarely the final one. We go back and forth on the details, maybe another night beneath the Sahara stars, a different road through the Atlas Mountains, or a slower pace with more time somewhere you didn’t expect to love. Little by little, the journey becomes the one you pictured from the beginning.

Not sure which kind of trip fits what you have in mind? Tell us what you’re considering and one of our local trip planners can help shape the route, timing, and details around you.
Prefer to start with your ideas first? Use EMT Journey Studio to show us the places, experiences, and travel style you’re drawn to.